Uche Nzeogu

design

software used: Illustrator
 
Challenge:
Client is starting her own clothing brand, called Carter Collectives. She wants a logo that represents the type of fashion she was showcasing, which is urban sportswear. The client was creating a clothing line that women can wear that's comfortable and for everyday use. A logo was needed to describe how it is chic, comfort, retro, edgy, and universal brand that the client is aiming for.

Solution:
In order to create a logo that meets the client's vision of her clothing brand, a simple but meaningful logo was created. The C's which are crescent-shapes moons, represent new beginnings. The seven dots represent, which represent the seven chakras of meditation, which is the mind, awareness, expressing yourself, love, power, happiness/creativity, and trust. This all correlates to what the client is looking for in a logo because when wearing her clothing, not only is a brand that's new but it's something that's meant to bring a sense of relief/freshness. It helps make those who are wearing the clothing feel good about what they're wearing, while at the same time having an edginess to it.