Uche Nzeogu

design and copywriting

platform used: Instagram​

Challenge:
The client, Transcontinental Empowerment Corporation requested a social media awareness and clothing drive for a campaign. This non-profit wanted a way to restore hope and enrich the lives of those in low-income communities in Alexandria, Virginia but they didn't know how to reach the surrounding community and encourage people to be in involved in the drive.

Solution:
With this campaign, in order to gain the attention of people, the goal is to create Social media postings on Instagram account, create social media pages for campaign, and create a website. The goal for the Instagram account is to get a response on social media and have people like and repost the accounts content to inform their own followers about the drive. In order to create a buzz to the drive, hashtags and short engaging videos and facts are included.